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  • Writer's pictureCurt Graber

Yes You Need to Market Yourself in the Trades.

Online marketing has become an essential tool for businesses in every industry, including the trades. However, there are several misconceptions that often hinder tradespeople from fully utilizing the potential of online marketing. In this blog post, we will address some of these common misconceptions and provide corrective measures to help tradespeople make the most out of their online marketing efforts.

Misconception 1: Online marketing is not necessary for tradespeople.

Correction: Online marketing is crucial for tradespeople as it helps expand their reach, attract new customers, and build a strong brand presence. With the increasing number of people relying on the internet to find services, not having an online marketing strategy can put tradespeople at a significant disadvantage. By leveraging online platforms, tradespeople can showcase their expertise, build credibility, and ultimately increase their customer base.

Misconception 2: Online marketing is expensive and time-consuming.

Correction: While online marketing does require an investment of time and resources, it doesn't have to be expensive or overly time-consuming. There are various cost-effective strategies available, such as creating a professional website, optimizing online directories, utilizing social media platforms, and engaging in email marketing. By focusing on specific target audiences and employing efficient marketing techniques, tradespeople can achieve positive results without breaking the bank or sacrificing too much time.

Misconception 3: Online marketing is only effective for large companies.

Correction: Online marketing is not exclusive to large companies. In fact, it can be even more impactful for tradespeople and small businesses, as it allows them to compete on a level playing field with larger competitors. By leveraging targeted marketing campaigns, local search engine optimization (SEO), and online reviews, tradespeople can enhance their online visibility, attract local customers, and establish themselves as trusted experts in their field.

Misconception 4: Social media is not relevant for tradespeople.

Correction: Social media platforms are not just for sharing personal updates; they can also be valuable marketing tools for tradespeople. Social media provides an opportunity to showcase completed projects, share before-and-after pictures, and engage with potential customers. Platforms like Facebook, Google Business, Instagram, and LinkedIn can help tradespeople build an online community, generate leads, and receive positive reviews, ultimately driving business growth.

Misconception 5: Online marketing doesn't require ongoing effort.

Correction: Online marketing is an ongoing process that requires consistent effort and adaptation. It's not enough to create a website or set up social media profiles; it's essential to regularly update content, engage with customers, and analyze data to refine marketing strategies. By monitoring online performance, analyzing customer behavior, and staying up-to-date with industry trends, tradespeople can continuously refine and improve their online marketing efforts for long-term success.


Overcoming misconceptions about online marketing in the trades is crucial for tradespeople to thrive in today's competitive digital landscape. At Heavy Ads in Barrie we work with plumbers, roofers, electricians, and many more trades creating effective (read: profitable) online marketing strategies. By understanding the importance of online marketing, embracing cost-effective strategies, utilizing social media platforms, and committing to ongoing efforts, tradespeople can unlock the full potential of online marketing to attract new customers, build their brand, and ultimately succeed in their respective trades.

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