PPC on Google, Social Media, and the web
Before you start running social media ads, Google ads, or Display Ads (our favourite) for your business it's important to have a foundation in place. This foundation is having a "flow" that makes sense for your ideal client to follow.
Creating an ad on Facebook or LinkedIn or Google is easy. But what you'll see out there are plenty of online marketing techniques that don't truly speak to anyone and the message isn't clear.
DISPLAY ADS, Google, FAcebook, Linkedin
have THE RIGHT foundation in place
DEFINE YOUR IDEAL CLIENT PROFILE
At a high level you need to understand your ideal client. Who are they, what industry do they work in, where are they, Single/Married, what does your product do for them to create pleasure or reduce pain? The better you can paint this picture the easier everything after will be. Everything you're going to do after will refer back to this ideal client.
create your offer
With the ideal client in mind you can create an offer that speaks to that person. Does this person value a a free consultation with an expert? Free Shipping or a Discount Code? Will you send them an invite to an exclusive event?
This needs to be an offer that your ideal client would get excited about. This is important because if you can't dial this in, any marketing investments made will be of little value.
catch their attention
With this hot new offer dialed in. We want to create a landing page on your website (also known as a funnel). This simple page is going to have a tight message about the offer, and a clear direction for them to engage with you.
It summarizes that you have what they need, and here is how they buy from you.
Compare that experience with them coming to your standard homepage. You have a great website I'm sure, but there will be lots of options that their fleeting focus will go to. Your About Us page, Pictures of your portfolio, maybe a link to your LinkedIn profile, all of these are great things - but what we want to do is capture their attention and make it easy for them to go to the next stage of the sales cycle.
Introducing Heavy Ads innovative display ads platform - a game-changer in the world of online advertising. Unlike traditional methods, our display ads utilize cutting-edge targeting technologies to precisely reach your target audience. With our platform, you can showcase your brand to the right people at the right time, maximizing your visibility and generating higher engagement rates.
But that's not all! Our display ads come with a range of key benefits that will revolutionize your advertising strategy.
Our ads are visually based on the effectiveness of the most profitable display ads today, designed to captivate and hold the attention of potential customers.
Our platform offers real-time performance analytics, allowing you to track your campaign's success and make data-driven decisions for optimal results.
Moreover, our display ads are highly customizable, enabling you to tailor your message, visuals, and calls-to-action to resonate with your audience. This level of personalization ensures that your brand stands out from the competition and drives conversions.
In a crowded Barrie digital landscape, our display ads offer a unique value proposition - the power to deliver your message directly to your target audience, engage them with eye-catching visuals, and drive measurable results. Don't miss out on this opportunity to elevate your advertising strategy and achieve unparalleled success."