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  • Writer's pictureCurt Graber


Display ads are one of the most effective ways for your business to reach customers. But, as with any form of advertising, there is room for improvement. Whether you run a brick-and-mortar business or an online presence, there are ways you can optimize your display ad campaign for effectiveness and efficiency. Improving your display ad campaign requires understanding the best practices for each phase of the buy cycle: planning, buying, and optimizing. This article covers factors that should be considered when planning a display ad campaign.


Define Your Audience First

The foundation of any successful display ad campaign is a deep understanding of your target audience. Before you even think about designing your ads, it's crucial to define who your ideal customer is. Take the time to conduct market research and create detailed buyer personas that outline the demographics, interests, and online behaviors of your audience.

By gaining a clear understanding of who you are trying to reach, you can tailor your ad content to resonate with their specific needs and preferences.

Once you have a solid grasp of your target audience, you can use this information to inform every aspect of your display ad campaign. From selecting the right ad placement to crafting compelling ad copy and visuals, having a deep understanding of your audience will ensure that your ads are relevant and engaging.


Avoid Tired Copy in Ads

In a crowded digital landscape, it's easy for display ads to get lost in the noise. One way to stand out from the crowd is to avoid using overused phrases and visuals in your ad creatives. Instead, strive to create unique and compelling content that captures the attention of your audience. This could involve using humor, storytelling, or innovative design elements to make your ads memorable and impactful.

By steering clear of clichs, you can ensure that your ads don't blend in with the countless other ads vying for attention. Instead, you'll have a better chance of capturing the interest of your audience and driving them to take action.


Be Specific with Your Copy

When it comes to display ads, every word counts. With limited space available, it's crucial to be concise and specific with your ad copy. Instead of using vague or generic language, focus on delivering a clear and compelling message that communicates the unique value proposition of your product or service.

Whether you're promoting a special offer, highlighting a key feature, or showcasing customer testimonials, make sure that your ad copy is tailored to resonate with your audience's needs and desires. By being specific and to the point, you can ensure that your ads have a greater impact and drive better results.


Optimize for Graphics and Video

In the world of display advertising, visuals are everything. To make your ads more visually appealing and engaging, consider incorporating high-quality graphics and video content into your ad creatives. Eye-catching visuals can capture the attention of your audience and convey your message in a more compelling way than text alone.

Whether you're showcasing your product in action, presenting customer testimonials through video, or using striking graphics to highlight key benefits, leveraging visual content can significantly enhance the effectiveness of your display ads. Just be sure to optimize your visuals for the platforms and devices where your ads will appear, ensuring that they look great and load quickly across all channels.

Be Aware of the Digital and Web Channel Options

By carefully selecting the channels that align with your target audience and business objectives, you can ensure that your ads are seen by the right people in the right context.

Whether you choose to run your ads on popular social media platforms, niche industry websites, or through programmatic advertising networks, understanding the strengths and limitations of each channel will help you make more informed decisions about where to allocate your ad spend.


Display ads in BArrie

In conclusion, improving your display ad campaign requires a strategic approach that takes into account the unique characteristics of this advertising channel. By defining your audience, keeping it fresh, being specific with your copy, optimizing for visuals, and selecting the right digital and web channels, you can significantly enhance the effectiveness of your display ads and drive better results for your business. By following these six key strategies, you can elevate your display ad campaign to new heights and capture the attention of your target audience with compelling and impactful advertising.

If you need assistance crafting your display ad strategy, contact us today for a free 30 minute consultation.


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