Advertising has evolved significantly, with display ads emerging as a key component of online marketing strategies. Display ads, which encompass various formats such as banners, pop-ups, and video ads, have gained popularity due to their ability to captivate audiences and drive desired actions. This blog aims to provide an overview of the advantages of display ads and shed light on their market share in the advertising landscape.
Heavy Ads Agency in Barrie, Ontario has recently partnered with 15 of the biggest Display Ad brokers on the internet and are now offering this service to our clients. While Google, Meta, and Youtube ads are still incredibly popular, Display Ads can cover three times the audience at about half the cost. Covering the web, mobile apps and games, and Smart TVs.
Advantages of Display Ads:
Increased Brand Visibility: Display ads enable businesses to increase their brand visibility across a wide range of websites, apps, and social media platforms. By strategically placing ads, companies can reach potential customers at various touchpoints in their online journey, increasing brand recall and recognition.
Targeted Reach: One of the greatest advantages of display ads is the ability to target specific demographics, interests, and behaviors. This precision targeting ensures that ads are shown to the right audience, enhancing the chances of engagement and conversion. Advanced targeting options such as contextual targeting, behavioral targeting, and retargeting further refine the reach and effectiveness of display ads.
Creative Flexibility: Display ads offer creative flexibility, allowing businesses to convey their brand message in visually captivating ways. With the ability to use images, videos, animations, and interactive elements, display ads can grab users' attention and drive engagement. This flexibility enables advertisers to showcase their products or services in a visually appealing manner, leaving a lasting impression on viewers.
Performance Tracking and Optimization: Display ads provide detailed analytics and tracking capabilities, allowing advertisers to measure the performance of their campaigns accurately. Metrics such as impressions, clicks, conversions, and engagement rates help businesses understand the effectiveness of their ads and optimize future campaigns accordingly. Real-time data empowers advertisers to make data-driven decisions, ensuring maximum return on investment (ROI).
Market Share of Display Ads: Display ads have witnessed substantial growth over the years and continue to be a significant player in the digital advertising landscape. According to eMarketer, display advertising accounted for approximately 36.4% of digital ad spending in 2020, amounting to a total spending of $97.33 billion. This figure is projected to reach $111.22 billion by 2023, indicating the continued growth and relevance of display ads.
Google Display Network (GDN) remains one of the dominant players in the display ad market, reaching over 90% of internet users worldwide. Other major players include Facebook Audience Network, Amazon Advertising, and programmatic advertising platforms like AppNexus and DoubleClick.
Conclusion: Display ads offer a wide range of advantages for businesses aiming to enhance their online presence and drive conversions. With increased brand visibility, targeted reach, creative flexibility, and performance tracking capabilities, display ads continue to be an integral part of successful digital marketing campaigns. As the market share of display ads continues to grow, leveraging this advertising format can help businesses effectively connect with their target audience and achieve their marketing goals.
If you’re looking at marketing your business with hyper targeted and trackable display ads, drop us a line.